OUR SERVICES
Enhancing Your Marketing Mix
PR campaigns are designed to generate press coverage on target websites and in key publications. This is achieved through a combination of press (news) releases, articles, case studies plus one or two interviews. The goal is to gain momentum and awareness within the target market by creating a steady stream of newsworthy material, proactively delivered to media contacts.
Social media is an integral part of any PR campaign. Grapevine can update websites and social media feeds on behalf of clients, repurposing content to maximise exposure.
Advertising support can influence the level of editorial coverage secured. Grapevine researches the options and make suggestions to secure the best deals possible with publications.
Grapevine will monitor & provide copies of all major items of press coverage, providing an up-dated PR report on a monthly basis. This ‘traffic light’ report outlines progress on opportunities generated and summarises outstanding actions.
Journalists are always on the hunt for the best pictures to illustrate stories. Grapevine can take photos of key staff or arrange photoshoots or access stock images on behalf of clients.
Grapevine provides unlimited telephone PR and Marketing support/advice to clients. Grapevine can provide media training as appropriate.
Business to Business PR
Grapevine PR specialises in business to business PR or B2B PR. Our focus as a public relations consultancy is securing quality editorial coverage through press releases, articles and interviews with relevant journalists.
Press releases are the perfect medium to announce news, while as a leading public relations consultancy we know articles provide the opportunity to promote topical subjects and establish expert positioning. Interviews can be used to expand on the subject of press releases and are key when it comes to generating additional coverage on behalf of our business to business PR clients.
Mel Betts, Director of Grapevine PR, has 20+ years’ senior PR and marketing experience both in-house and consultancy.